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ASSIMILATE releases New SCRATCH v7

ASSIMILATE has announced the next generation of its flagship product, SCRATCH®, the industry’s most comprehensive, high-performance digital cinema software. SCRATCH v7 features a powerful new suite of enhanced 3D compositing tools that integrate seamlessly into its world-class color grading, data management and finishing system to allow far faster, more fluid and more cost effective DI sessions, known as Creative DI.

Additionally, SCRATCH v7 is the first real-time, client-attended toolset in the industry to deliver a consistent, integrated user-interface across both production dailies and creative DI. This consistency offers a synergy between production and post-production that allows directors and producers of features, commercials, spots and episodic television to dramatically enhance creativity while significantly improving productivity.

New Features in SCRATCH v7
• Enhanced creative tools to enable creative DI:
SCRATCH now marries its world-class color grading capabilities with powerful compositing tools in a single, comprehensive environment with the real-time interactivity demanded in client-attended sessions. New features include:

– An expanded compositing toolset with a new 3D camera model, featuring an improved OFX plug-in environment and plug-in workflow
– Full peer interactivity between all SCRATCH features and critical VFX plug-ins, such as Sapphire, Neat Video, ReelSmart Motion Blur, Beauty Box and more
– Ability to nest layers and apply color grades to groups of layers
– New rendering features, including directional and motion blur, multi-sampling, and bit-map filtering

• An entirely new, flexible viewing model that displays content in a far more intuitive manner. Artists can fuel their creativity by navigating and working seamlessly from a multi-layer timeline to a single, multi-level composite, while viewing the results in context at all times. This new viewing model, allows artists to create dual views of any image in a project by quickly and easily selecting a version, a reference, a clip from a video track, or a color buffer, and compare them using one of two methods: a difference method or an overlay method with opacity controls and a 360 degree wipe.
Additionally, one of the dual views can be designated as an output view (showing the final result of a shot), while the other is a fully functional working canvas with access to even the deepest elements of a shot, including a complex composite or color grade. Artists can intuitively manipulate any element of the working view and instantly see its resulting affect updated to the output view at full resolution and in real time.

• Extended native camera support:

– Phantom Miro
– Canon C300
– The latest ARRI Debayer algorithm
– Sony F65 native high frame rate
– SCRATCH v7 includes full support for the entire ACES specification including the file format, color space, and device and rendering transforms.

• Planar tracking data import from Imagineer System’s mocha Pro v3: New support and process for SRATCH users to import mocha’s planar tracking data for transform, scale, rotation and corner pin perspective. With the new mocha Pro-to-SCRATCH workflow, artists can seamlessly tackle the most difficult motion tracking shots for screen inserts, match moves, set extensions and image stabilization.

Ross Shain, chief marketing officer at Imagineer Systems commented, “Together, SCRATCH and mocha Pro are the perfect combination for delivering highest quality, effects-driven content. For years SCRATCH artists have asked for the ability to access mocha’s powerful planar tracking data within SCRATCH. We are very pleased to be working with the team at ASSIMILATE to help deliver this useful new feature to the users.”

New Subscription Model
ASSIMILATE also announced innovative Pay-As-You-Use and Site License Subscription programs. These programs make access to SCRATCH and Lab more flexible and more cost-effective than ever. Artists are now able to subscribe to either SCRATCH or Lab and activate their license for one day, one week, one month, or 3 months. In addition, facilities are able to license and use as many SCRATCH or Lab licenses as they need while paying one low annual fee (some restrictions apply). These facilities are now able to manage and license their SCRATCH systems from a new MY ASSIMILATE online portal.

Pricing and Availability
SCRATCH and SCRATCH Lab v7 ship in Q4, 2012. The price for SCRATCH remains unchanged at $20,995. Likewise, SCRATCH Lab is still priced at $5,990. Both prices include first year’s maintenance and support.

http://www.assimilateinc.com/

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