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BBC Worldwide becomes first British distributor to partner with Hulu in Japan

BBC Worldwide has become the first British distributor to license content to Hulu in Japan. The multiple year agreement will initially see around 600 hours of BBC Worldwide programming made available on the multi-device platform from 17th February 2012.

The deal represents the largest volume of BBC Worldwide content on any platform in Japan, with titles licensed across drama, comedy, music, lifestyle, natural history, science and history, including Doctor Who, Spooks, Little Britain, Walking with Dinosaurs, Top Gear and Life.  Hulu subscribers in Japan will also be able to watch premieres of Polar Bear – Spy on the Ice (feature length version), and the Absolutely Fabulous 20th Anniversary Specials, available for the first time to Japanese viewers as part of the deal.

“We’re excited to be expanding our business in the Japanese digital sector by becoming the first British distributor to partner with Hulu in Japan,” said Joyce Yeung, General Manager and Senior Vice President for BBC Worldwide Sales & Distribution Asia.  “Hulu’s versatile service opens up a new audience for our catalogue, which covers everything from entertainment formats and international drama productions, to cutting-edge science documentaries and world-renowned natural history titles.”

“Our goal is to bring Japanese entertainment fans unlimited streaming access to the world’s premium content whenever and wherever they want to watch. The BBC is home to some of the most premium content on the planet, and we are thrilled to make these programmes available to Hulu subscribers,” said Kazufumi Nagasawa, Head of Content Acquisition for Hulu in Japan.

Hulu Japan launched in September 2011, marking the first expansion of Hulu outside of the US.  The service allows Japanese consumers to watch unlimited content on multiple internet connected devices.

http://www.bbc.co.uk

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