Hashtag Archive: #Advertising

Imagine Communications Debuts Innovative Targeted Advertising Solution

Imagine Communications introduced an extension to its unified distribution initiative focused on regional ad distribution. The Regional Advertising Distribution System (RADS) is designed to provide broadcast stations, MVPDs and cloud providers with the ability to increase ad-generated revenue through regional and localised targeting of commercials by combining Over-the-Top (OTT), cacheable content delivery technology with dynamic …

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