AOL Inc. (AOL) today launched ONE by AOL™, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. The launch of ONE …
Permanent link to this article: http://www.videomag.gr/web/aol-launches-one-by-aol/
Imagine Communications announced it has acquired the assets of the advanced advertising business unit of OpenTV, Inc., from the Kudelski Group (Six.KUD.S). The acquired assets will expand and enhance Imagine Communications’ advertising business systems portfolio – which already manages more than $25 billion in annual advertising revenue worldwide – and provide the MVPD markets with …
Permanent link to this article: http://www.videomag.gr/web/magine-communications-acquires-opentv%e2%80%99s-advanced-advertising-business-unit-from-the-kudelski-group/
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