Tag Archive: commercial break

Pixel Power enables Twitter-powered commercial break

Pixel Power has enabled the UK’s Channel 4 to broadcast the world’s first Twitter-determined commercial break. At around 21.45 on 10 July, viewers were identified to choose which version of a music video they preferred. Polydor Records wanted a new and engaging way to launch Shine, the new single from electronic pop trio Years & …

Continue reading »

Permanent link to this article: http://www.videomag.gr/web/pixel-power-enables-twitter-powered-commercial-break/

?
SUBSCRIBE TO VIDEOMAG'S NEWSLETTER