Tag Archive: IABM

IABM Buying Trends Report shows squeezed margins but optimism

IABM has just released the latest Buying Trends Report to members. The report analyses the financial performance of media companies for the six months to December 2018 and qualitative analysis based on pre-NAB Show 2019 buying trends survey data. The headline findings of the report follow; IABM members can read the full report <<here>>. Revenue growth has …

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