Tag Archive: nielsen

Adobe, Nielsen to develop metrics platform for web, apps

Adobe  and Nielsen today announced a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system in the industry, with Adobe Analytics and Adobe …

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Permanent link to this article: http://www.videomag.gr/web/adobe-nielsen-to-develop-metrics-platform-for-web-apps/

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