Avid Awarded Large Broadcast Services Contract for Major Sporting Event in London

Avid® announced that it has been awarded a significant contract to supply production and distribution kit and expertise to contribute to the broadcast of a major sporting event in London next year.

Over the next year, Avid Professional Services, the workflow consultancy and delivery division of Avid, will collaborate with a third-party technology supplier to provide core broadcast services and onsite support. Avid was awarded the contract because of its workflow integration capability and ability to offer customers a complete professional services engagement, ensuring full system uptime as well as operational assistance and support.

At the heart of the workflow set-up is Avid Interplay® Production Asset Management, which will be the largest such system Avid has delivered to date. Capable of storing up to 5000 hours of HD data online, the core system will also have the capacity to handle at least 76 incoming simultaneous HD file-based recordings, as well as contributions from remote venues. The system will provide facilities for the rights holders to directly access all events media and operational facilities such as editing, playout and web publishing. The solution also includes the use of Avid iNEWS® Command and Avid AirSpeed® Multi Stream for program distribution.

Gary Greenfield, CEO of Avid, said: “When it really counts—whether on a global stage or close to home—media enterprises know they can count on Avid, and we are committed to their success. Next year the whole world will be watching London, and to serve as the backbone for the digital workflows will really showcase Avid’s strengths and capabilities. It further demonstrates our commitment to delivering proven solutions that media enterprises can count on to get the job done, around the clock.”




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