DVEO to Launch Targeted Dynamic Ad Insertion and Delivery Platform at IBC 2015

DVEO will introduce their multi-criteria targeted ad insertion platform at the International Broadcasting Convention (IBC) in Amsterdam, September 11-15, at stand 2.A24.

Designed for broadcasters and multi-screen pay-TV operators, the SPOTTER™ is DVEO’s new multi-criteria advertising platform that uses content and viewer information to make decisions about the actual ads played out to any viewer.  It combines content type, consumer profile, and geolocation data by “mining” multiple data bases in real time.

In addition to providing the ads, the SPOTTER can trigger “ad starts” via almost any mechanism.  It supports analog cue tones or SCTE 35 triggers to insert commercial spots into Live or Stored transport streams — plus IP messaging, scheduled, or manual triggering.  Moreover, the SPOTTER can add advertisements that are inside, over, or around the video content via slices, overlays, crawl messages, alert bugs, and video “squeezes”.
DVEO sells digital video and high definition television products to the top television broadcast companies throughout the world.




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