General Dynamics Mediaware Demonstrates Advances in Ad Insertion and Localization Solutions at IBC 2015

General Dynamics Mediaware announced plans to showcase their HEVC ready, industry-leading ad insertion platform at IBC Show 2015, taking place September 11th -15th at the RAI, Amsterdam.

At IBC 2015, Mediaware will be demonstrating its HEVC (High Efficiency Video Coding) 4K UltraHD InStream Splice – a unified end-to-end play-out and ad insertion solution capable of frame accurately splicing at all resolutions up to Ultra HD 4K, thereby reducing the operational costs involved in the launch of new and localized HEVC services.

InStream, the next generation ad insertion platform, pushes the envelope of what broadcasters can achieve when rapidly deploying additional localized channels. InStream can be used with any combination of resolutions, across the spectrum of satellite, terrestrial, cable and IP television.

Demonstrations on stand 5.A26 will also include the regional debut of the Mediaware Technology Matrix. Matrix enables operators to unite Mediaware’s real-time stream processing technologies in a modular, scalable chassis to deliver high quality video over ASI and IP.






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