Google Acquires Green Parrot Pictures

Google has acquired digital video technology company Green Parrot Pictures to improve the quality of videos uploaded to its YouTube service, the tech giant announced Tuesday.

Green Parrot Pictures was founded by engineering professor Anil Kokaram of Trinity College, Dublin, who has spent the last six years working with a small team of engineers to develop video quality improvement technology for use in major productions like The Lord of the Rings and Spider-Man.

Google plans to apply the team’s collective talent and innovations to improve the quality of YouTube videos, noting in a blog post that while recent videos of protests in Libya shot using low-quality mobile phones and video cameras were “emotionally captivating,” they were also “jerky, blurry or unsteady,” and thus in need of technology like that developed by Green Parrot Pictures.

“What if there was a technology that could improve the quality of such videos — sharpening the image, reducing visual noise and rendering a higher-quality, steadier video — all while your video is simply being uploaded to the site?” Jeremy Doig, Google’s director of video technology, mused. “Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed,” he added.




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