Imagine Communications Enhances Landmark Platform with Predictive Analytics and Advanced Inventory Reporting

Imagine Communications introduced major enhancements to its Landmark™ Analytics business intelligence platform, a key component of the Imagine Communications next-generation advertising management platform. The enhancements, to be demonstrated at NAB and available early Q2 2015, feature advanced inventory reporting and new predictive analytics tools. Both offerings are designed to improve organizational profitability and competitive advantage by driving earlier trend identification and expense reduction.

“Today’s media companies are faced with making sense of an explosion of highly granular data from diverse systems and environments, often using different technologies with different metrics and measurements,” said Sarah Foss, vice president, product management, advertising management, Imagine Communications. “The groundbreaking capabilities in this latest Landmark Analytics release give media companies deeper insights into their business than previously possible, enabling application of consistent metrics and reporting across the spectrum of data sources from sales to operations.”

Landmark Analytics leverages the vast amount of data that media companies create to help anticipate future events by detecting patterns and relationships within data—pinpointing emerging opportunities and calling attention to impending issues before they happen. The enhanced Landmark Analytics is designed to empower media executives to visualize activity across operations by synthesizing data from Imagine Communications’ solutions as well as other systems such as Salesforce and Microsoft Excel.

“With powerful new data visualization, data mining and predictive analytics tools, Landmark Analytics customers gain visual insights their management and staff require to compete in today’s complex omniplatform environment,” Foss added. “Leveraging Imagine Communications’ five-plus decades of experience in developing advertising management systems for the media industry, Landmark Analytics sifts vast amounts of data that media companies create to detect patterns and relationships that help optimize processes and predict future trends.”

The Landmark Analytics media business intelligence and analytics solution synthesizes and maps data from a wide range of operational systems, integrating the data into a common data warehouse. This helps eliminate the tedious, manual effort associated with exporting data and combining it through spreadsheets. Landmark Analytics also offers powerful dashboard, operational and ad-hoc reporting delivered across mobile, web, portals or e-mail channels. This suite of robust tools allows sales, traffic, programming and finance teams to make faster, better, data-driven decisions based on information presented via intuitive dashboards and reports that focus on the key performance indicators (KPIs) for the business.







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