Netflix added to Virgin Media UK pay-TV

Virgin Media today announced an agreement that will bring video streaming service Netflix onto its TiVo pay-TV platform.

Netflix currently has over 37 million members in 40 countries. The company operates on a monthly subscription model, allowing customers to watch more than one billion hours of TV programmes without advertisements.
The Virgin Media partnership is Netflix’s first agreement with a pay-TV platform and follows a similar deal between BT Sport and Virgin Media last month.

Virgin Media customers will have access to a wide variety of TV series and films including Netflix hits Breaking Bad, the original House of Cards, Orange is the New Black, and Arrested Development.

In a pilot to be launched this week, 40,000 selected Virgin TiVo homes will gain initial access to the Netflix service via their Virgin set-up box, with a full launch to follow later this year.

Eventually the service will be rolled out across all 1.7 million Virgin Media customers.

Alongside catch-up and On Demand TV, Virgin Media viewers are already able to rent hundreds of the latest blockbusters from Virgin Movies, subscribe to Sky Movies and PictureBox and enjoy channels including Film4 and TCM, all available in HD.

“We’re delighted to be bringing yet another groundbreaking service onto TV screens in millions of Virgin Media homes,” said Virgin Media’s chief operating officer, Dana Strong.

“Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily – all through their TV set-top box and at outstanding value”.

Netflix will be accessed through a specifically designed app, which current Netflix subscribers will be able to log into using their existing credentials.

Bill Holmes, global head of business development at Netflix, said: “The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers”.




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