VIMOND Introduces Rights Management Tool for Complete Management of Content Lifecycle

Vimond Media Solutions is set to launch at IBC 2016 an add on to their award winning Video Platform which enables OTT broadcasters and video publishers to efficiently manage complete content life-cycles, from acquisition to enforcing rights associated with content. This new rights management package, which integrates with the Vimond Control Center, facilitates the global management of content rights, playback restrictions and contract negotiations.

Rights impact content life-cycles at many points, from acquisition to enforcement of digital rights management (DRM) and licensing windows to streaming quantities, geo-blocking, downloading and more. Vimond Rights Manager helps publishers to manage that complexity. It is especially powerful for those lacking a strong broadcasting suite who could benefit from optimized manual ingest flow. By using Vimond Rights Manager, for instance, a publisher that has purchased 8 seasons of a show, each with 12 episodes, eliminates the need to create an object for each of these 96 assets. Instead, the tool allows a publisher to select and create all objects at once, and then simplifies rights management by enabling the publisher to select the applicable rights, restrictions and licenses for any given combination of objects.

“Acquiring rights was once the biggest obstacle to OTT video distribution, but the challenge now is managing those rights, from acquisition all the way through the entire process,” said Helge Høibraaten, CEO of Vimond Media Solutions. “Vimond Rights Manager integrates seamlessly with our existing control center to allow efficient, comprehensive management of all aspects of video-rights criteria in content lifecycles.”

When negotiating contracts, broadcasters and publishers can use this tool to track which rights they have and which ones they are seeking. Once digital rights are acquired for any given content – within a certain timeframe, at specified resolutions and any other restrictions and at an agreed-upon cost – users of the VCC-integrated Vimond Rights Manager can simply push a button to make the content available. The tool also enables the fetching, validation and publishing of enriched metadata from Gracenote, the comprehensive move and actor database.

A status quo approach for some publishers involves multiple spreadsheets tied to an ingest application. Yet the drawbacks are considerable, and include the many components – and manual steps – in the chain. The Vimond Rights Manager provides such publishers an easier workflow, a better overview of the end-to-end process, more efficient use of limited resources, time-savings that results from automation, and an interface built for a superior user experience.






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